We partnered with Emirates' global experiential agency Pulse to produce a series of games, campaigns and CRM tools.

In a significant collaboration with Emirates' global experiential agency, Pulse, Node Digital made a crucial contribution in crafting a series of digital products and interactive games. These digital experiences were specifically designed for showcasing at high-profile global events, notably including the Commonwealth Games, and were featured in major cities like London, New York, Washington, Dubai, and Glasgow.

Our development efforts centered on ensuring these digital offerings were compatible across a diverse array of platforms. This included large multi-screen setups, interactive kiosks, and web interfaces, each tailored to create a seamless and engaging user experience at these events.

A standout innovation by Node Digital was the development of a sophisticated platform designed to streamline the data capture process while enhancing the player onboarding experience. Leveraging the latest NFC and Bluetooth technologies, this platform enabled users to pre-register and subsequently check in to games quickly and effortlessly using their handheld devices. This integration dramatically reduced wait times and enhanced user engagement at the events.

Games allows participants to win tickets to destinations, so safeguards had to be placed into the system to prevent users from playing multiple times in order to win.

At alternate occasions, a unique assortment of games were conceived, like organising the transit time between origin and endpoints of Emirates flights whilst posing queries about Emirates amenities. This spurs users to enlighten themselves prior to participating in the game, thereby augmenting brand recognition.

Emirates, our partner in this project, is globally recognized as a leader in the airline industry. Ranking as the world's fourth-largest airline based on scheduled revenue passenger-kilometers flown, Emirates is renowned for its expansive network. Additionally, the airline holds the distinction of being the second-largest in terms of freight tonne-kilometers flown. Its substantial global footprint and commitment to quality and innovation made Emirates an ideal partner for this project, allowing us to showcase our digital expertise on a world stage. This project is a testament to Node Digital's capability to deliver cutting-edge digital solutions that align with the prestigious stature and operational scale of a global airline giant like Emirates.


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